With over eight years of experience supporting a variety of local authorities, trusts, and developers to plan, fund, and deliver high-impact leisure and community infrastructure. Having progressed from Senior Consultant to Principal and now Director, George brings strategic oversight, excellent sector knowledge, and a proven track record of delivering complex projects across the UK.

His expertise spans all aspects of leisure strategy and delivery from strategic planning, feasibility, business planning and operator procurement. He is particularly known for his work on major leisure redevelopments, strategy and business planning..

George also established the esports arm of the business in 2019, Strategic Esports Group, which supports the development of the esports industry, including infrastructure and strategy across the UK.

Away from the desk, George is a keen golfer, a Liverpool FC supporter and has a passion for great coffee.