The Strategic Review first looked at tennis and current participation in the context of Hong Kong sport. All existing provision, facilities and programmes were reviewed in detail to understand the current status of tennis in Hong Kong.
Extensive consultation was undertaken with the tennis fraternity – schools, parents, clubs, players, as well as HKTA Councillors and the Board, Government representatives, past players and officials, coaches and other key stakeholders such as sponsors.
All existing tennis facilities were visited and audited. Case studies on the development and delivery of tennis in other comparable countries were developed to provide benchmark data.
A SWOT analysis was undertaken on tennis in Hong Kong, to identify opportunities to grow the sport, both at grass roots level and in terms of elite performance. The key issues to be addressed include provision of indoor or covered courts, (given the weather in Hong Kong), improved governance, investment in facilities, better quality officials, improved participation programmes for adults, extension of the community tennis programmes such as ‘Tennis Rocks’, further investment in coaching and coach development, and the development of a marketing/media department to move sponsorship, events and overall communication to a more professional level. The rationale for this is the aim to attract an ATP tennis tournament (men’s) to Hong Kong in the future, to complement the existing Hong Kong Open (women’s).
Recommendations are made in all the above areas, giving the HKTA a blueprint for their future delivery of tennis in Hong Kong.