• +44 (0) 7825139151

Who We Are

Your Sport & Leisure Consultants


We recognise that the single most important factor in the delivery of expert advice is the experience, and knowledge, but above all else, the attitude of our human resources. At Strategic Leisure we pay particular attention to the recruitment and retention of the best people for our frontline and support service employees. We are able to advise from a position of strength, knowing what will work and what will not, based on practical experience and a pragmatic approach.

Our History


Strategic Leisure was first founded in 1988 and is one of the most established specialist sport, physical activity and leisure consultancy practices in the UK, with over 30 years' experience of working in the UK and international leisure industry across the voluntary, public and commercial sectors. We have delivered significant projects in the UK, Europe, Africa, the Middle East and Far East providing innovative solutions and excellent standards of service.

Our Vision


``To deliver the best possible service to our customers at all times with a constant drive to enhance, adapt and update our skills and knowledge to benefit the sport, physical activity leisure services industry.``

Core Values


These values transcend everything that we do. They are not rhetoric or ‘marketing-speak’.

That elusive quality – the ability to be creative and to predict the future. Our longevity and track record stand as testament to Strategic Leisure’s Visionary approach.

We have all heard the truism ‘action speaks louder than words’. At Strategic Leisure we strive to be dynamic, responsive and quick.

If you don’t believe in something, why do it? Passionate people, achieve, inspire and lead.

Consultancy involves development of a professional client relationship. We want our customers to trust us based on reliability and mutual respect, understanding and sincerity. Integrity is at the heart of Strategic Leisure’s approach and delivery.

Philosophy & Ethos


Our reason for being is very simple – we want to be the best at what we do! This means a total commitment to keeping our promises and to exceeding the expectations of our clients. We are definitely never satisfied until they are!

By fulfilling the needs of our clients, and in turn assisting them to develop facilities and enhance services for their customers, we are moving the industry forward and improving people’s quality of life, their health, physical and mental well-being – this is what drives and motivates us.

We believe in:

Agreeing unambiguous terms of references with clients for each project    Delivering to an agreed budget and programme   •  Keeping clients informed on progress and issues throughout the work   Respecting information, confidentiality and copyright    Not regurgitating ‘old’ solutions    Providing advice, reports and presentations that make a difference   •  Adding value – going beyond the brief and thinking outside the box    In consultancy, people ‘buy’ people. The ‘Strategic Leisure Way’ is for our consultants to be knowledgeable, respectful, honest and diligent. Who you see is who you get.