George moved to Strategic Leisure as a consultant in 2017 after seven years in university lecturing (marketing) and the sports development sector. Since coming on board, his predominant work has been in strategic planning for indoor and outdoor facilities and strategic plans for facility provision across both the public and private sector. George has a strong understanding of NGB consultation particularly with the Football Association, Local County FA’s and Sport England. He has delivered a number of Playing Pitch Strategies and Indoor Facility Strategies for SLL including the local authorities of York, North Somerset, Barnet and Fareham. George has also produced a number of specialist physical activity strategies and service reviews for Welsh and Northern Irish Local Authorities.
George studied a BA (Hons) in Secondary PE, Sport and Dance at Liverpool John Moores University and his masters’ degree at Leeds Beckett University in Sports Business. His specialist area of interest was the determinants of demand for The Hong Kong Football Association, focusing on the means to increase attendance.
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