The following questionnaire has been developed by Scott Wilson on behalf of Craigavon Borough Council to explore the views of business operators in relation to the potential of ecotourism in the area. To aid with your understanding of ecotourism, the definition of ecotourism is as follows:

"Responsible travel to natural areas that conserves the environment and improves the well-being of local people" (TIES, 1990)

This questionnaire should take between 5 and 10 minutes to complete. If you have any questions or queries, or require assistance, please contact Barry Woodfin (barry.woodfin@scottwilson.com) or Marion Green (marion.green@scottwilson.com). Please note, the closing date for this survey is 27th August 2010.

1.	Please can you indicate which of the following best describes the tourism business you operate? (Please tick only ONE):
	--Click Here--Serviced B&B, Inn, Guest HouseServiced HotelSelf Catering Properties (excluding static caravans / chalets / lodges)Holiday Park (including static caravans / chalets / lodges)Touring Camping and Caravan ParkMuseum / Heritage AttractionEnvironmental / Conservation-based AttractionOutdoor Leisure  / Activities CentreArts / Crafts CentreRetail OutletRestaurant / Cafe / Pub

	Other, please specify:

2.	What is the size of your facility?
	Accommodation Operators (bedspaces, units, pitches)
	Attraction / Leisure / Arts Operators (number of visitors per annum)
	Retail Outlet (floor space)
	Restaurant / Cafe (table covers)

3.	How long has your business been operating? (Please select only one):
	--Click Here--Less than 1 year1 - 2 years3 - 5 years6 - 10 years11 - 15 years16 - 25 yearsOver 25 yearsUnsure

4.	Have you been the manager / operator of your business over this period?
	Yes
	No

	If no, please indicate how long you have been running this business:

5.	What percentage of the business do you believe comes from the following markets:
	Local residents (i.e. from Craigavon, Lough Neagh and County Armagh)
	Elsewhere in Northern Ireland
	Southern Ireland
	Great Britain
	Europe
	USA
	Rest of the World

6.	What percentage of your customers are in the area for leisure and for business?
	Leisure %
	Business %

7.	How important do you feel the following reasons are for encouraging people to visit Craigavon?
		Not important at all	Not very important	Unsure	Moderately important	Very important
	The Attractiveness of Lough Neagh as an area to visit
	The central location of Northern Irelands and ease of access from Belfast
	General opportunities for off-road walking, cycling and horse riding
	Trails such as Newry Portadown Canal, Longshore Trail, National Cycle Routes
	Opportunities to participate in water sports such as sailing, canoeing and kayaking
	The area's attractions, historic properties, parks and arts centres
	Craigavon's Golf and Ski Centre
	The Lough Neagh Discovery Centre / Oxford Island
	Angling on the area's rivers and lakes
	The historic countryside, towns and villages
	The internationally important designated nature conservation sites
	The Christian Heritage of the area
	The variety of things to do
	Opportunities to sample local food and produce
	The shopping experience of Portadown Market, Rushmere Shopping Centre, and Meadows Shopping Centre for example

8.	Are there any other important reasons why people visit Craigavon not covered in this list? If so, please specify below.

9.	What do you believe attracts clients to your business in particular?

10.	Have you made any of the following changes recently to make your business more environmentally and socially sustainable? (Please tick all that apply)
	Actively sourced your suppliers, produce and retail goods from local producers and other local businesses
	Provided local walking and cycling maps of the local area for your customers to use
	Invested in products and services to reduce your business's energy consumption, waste production
	Supported local environmental groups in delivering local conservation projects
	Actively sought partnerships with conservation groups to encourage visits (e.g. joint marketing, volun-tourism)
	Actively worked with community groups to promote the cultural heritage of the area
	Gained accreditation in a recognised 'green' business award (e.g. the Green Tourism Business Scheme; EU Flower Scheme)
	None of the above (if none, please go to question 12)

11.	Of the initiatives you have identified previously, which do you think has been most important to the success of your business? (Please tick only ONE)
	Actively sourced your suppliers, produce and retail goods from local producers and other local businesses
	Provided local walking and cycling maps of the local area for your customers to use
	Invested in products and services to reduce your business's energy consumption, waste production
	Supported local environmental groups in delivering local conservation projects
	Actively sought partnerships with conservation groups to encourage visits (e.g. joint marketing, volun-tourism)
	Actively worked with community groups to promote the cultural heritage of the area
	Gained accreditation in a recognised 'green' business award (e.g. the Green Tourism Business Scheme; EU Flower Scheme)

12.	If you are interested in developing your business to become more environmentally sustainable but have yet to do so, are there any specific reasons that have stopped you from pursuing this further? If so, please briefly explain:

13.	Please can you state how strongly you agree or disagree with the following statements about tourism in Craigavon today:
		Strongly disagree	Disagree	Neither	Agree	Strongly Agree
	The attractions of Craigavon sustain a large number of overnight stays in the area
	Most of the tourism businesses in Craigavon are locally owned
	Tourism in Craigavon is at a level which does not impact negatively on community interests
	Tourism in Craigavon promotes understanding of local cultural heritage amongst visitors
	Tourism in Craigavon directly supports the conservation of locally important natural resources
	Tourism in Craigavon has encouraged more environmentally responsible business practices
	The development of tourism is appropriate to the natural setting of the area
	Visitors are encouraged to walk and cycle in order to explore the area
	Craigavon is a destination that relies on the quality natural environment to attract visitors
	Visits to Craigavon directly support a large number of private sector enterprises (i.e. accommodation, attractions, leisure activity providers)
	Visits to Craigavon indirectly support a large number of private sector enterprises (i.e. food producers, craft producers, artists)
	Tourism in Craigavon has led to improved community access and understanding of resources (e.g. natural resources, historic properties, wildlife sites)

14.	From your perspective, which of the following do you think should be a priority for development within Craigavon to encourage more overnight tourist visits? (Please select only ONE)
	Upgrading the quality of existing accommodation stock
	Developing new, large-scale accommodation stock
	Developing a new, flagship attraction
	Developing low impact accommodation (e.g. eco-lodges)
	Developing of low impact activities (walking, cycling, horse riding, non-motorised watersports)
	Developing more family-based attractions
	Developing visitor facilities at a significant wildlife conservation area, e.g. with observation points, guided walks, information boards
	Developing angling as a more prominent visitor activity
	Developing the canals that link with Lough Neagh

15.	Are there any other tourism projects or initiative not listed above that you think should be considered for development? If so, please outline below:

16.	Which of the following statements best reflects your future as a business operator involved in tourism? (Please tick only ONE)
	I intend to leave the industry imminently
	I am worried about my future prospects
	I am happy with my current level of business
	I want to expand my current level of business

	Please briefly explain why you feel this way about your future:

17.	Please use the space below to tell us about any further information or considerations that you think will influence the successful future of the tourism sector in Craigavon.

18.	Finally, it would be of benefit if you could please identify your enterprise, so that we do not contact you again regarding the completion of this survey:

Thank you for taking the time to complete this questionnaire. Please click on the 'Submit' button to submit your response. If you have any queries about this questionnaire please contact either Barry Woodfin (barry.woodfin@scottwilson.com) or Marion Green (marion.green@scottwilson.com)

Data Protection Craigavon Borough Council and Scott Wilson regard the lawful and correct treatment of personal information as very important and to this end is fully committed to the principles of data protection, as set out in the Data Protection Act. The survey results will be used solely for evaluation purposes. No information contained in the results will be attributed to the person who submitted it without their explicit consent being obtained in advance. All data collected by the Scott Wilson for the purpose of surveys will be held and processed by Scott Wilson in a secure environment. All data will be anonymised where necessary and stored for a maximum of two years and then destroyed.